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Staging 101: Appealing to the Buyer’s Senses

              It is all about a potential buyer’s initial impression to create desire vs. need.  We want the “WOW” factor.  This can be accomplished by incorporating the five senses:

 

Sight:  Light is extremely important.  Natural light should be used a much as possible.  Curtains should be opened and all forms of clutter removed.  Shrubs and trees should be trimmed, the lawn edged, and flowers planted for color.

 

Touch:  Your home must be cleaned from top to bottom—no grime on the kitchen/bathroom counters!

 

Smell:  By far, the most important:

 

-         Your home should smell fresh and clean. 

 

-         No smoking inside

 

-         Eliminate animal smells (make sure that cat litter box is clean and out of the house if possible).

 

-         Empty all waste baskets

 

-         Any laundry must be put away and not visible.

 

-         Eliminate mold and mildew if present

 

-         All cooking smells cleared

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-         Diaper pails must be emptied

 

-         Open the windows 20-30 minutes a day to free any odors

 

-         If you can, provide some fresh flowers

 

Taste:  Prior to a showing, set out some individually wrapped candies for prospective buyers and their agents or host a wine and cheese party during a broker’s open for example.

 

Sound:  Play a CD of soft classical music at a low volume.  Also, there is nothing worse than a barking dog or traffic noise.  Make sure you make arrangements for your pet prior to a showing,  Also, if you live in a high traffic area, plan your showings around the time when there is less noise, i.e., in the middle of the day.

 

Next time we’ll concentrate on how to make a first impression.

More in this category: « Koa Ridge Oahu Shopping »
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About the Savio Group

Peter B. Savio is President and Chief Executive Officer of the Savio Group of Companies. Peter has more than 40 years experience in real estate development and sales in the Hawaii market; he has been helping his clients realize the maximum return on their real estate investments since he founded Savio Realty Ltd. in 1980.


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